A recruitment client needed help filling a role in the Glasgow area. I created a local leads campaign on Facebook & Instagram targeting job seekers within a 30-mile radius.

With clear ad copy, a well-optimised landing page with a simple form and smart audience targeting, the campaign generated 118 leads at just £0.94 each, helping the client evaluate and contact with the right people for the role.

As always, it was important to consider the ad creative we used. They agreed to film a video of their company culture, employees laughing and having a good time, being well taken care of, retreats and company events - to really highlight the work environment.