My client wanted to scale his online flower sales during the Christmas period while maintaining a strong ROAS.

I built and managed several Meta sales campaigns focused on different product categories.

Across the Christmas campaign period:

- £2,637.51 ad spend
- £8,772.36 revenue
- 171 purchases
- 3.33 ROAS
- £15.42 average cost per purchase

Using a mix of catalogue campaigns and top-performing creatives from previous campaigns, the campaigns delivered consistent results at scale, which the client was very happy with!