This client needed leads for their team to send them an email campaign/call the most interested, to nurture and convert them into paying customers. To do that, I ran a leads campaign using 'instant forms', which is an on-platform Facebook form. Although this is quick to fill out and therefore usually results in low-quality leads, I ensured to have a couple of pre-qualifying questions for the users to think about and answer. The campaign was incredibly successful, bringing in over 1,000 leads in the space of a few months, across multiple campaigns and audiences (ad sets). The winning creative was a video of installers laying the resin bound, and showing the before and after.