The client had just launched a brand new website for their incredible epoxy resin product, and needed traffic, but most importantly, sales.

With detailed audience targeting and retargeting custom audiences, eye-catching creatives using a mix of videos, static images, and carousel cards, the client received hundreds of website purchases at only £3.00 per lead for the winning ad set.

It's so important to speak to your audience with your ad creative and ad messaging. What are their pain points and desires? What drives them? People only buy products and services to improve their lives and make them happier/more comfortable.

Showing different resin art projects, creators, beautiful finished designs, and examples of the pieces the potential customer could create made this a winning campaign!